from the footnotes:
8) Somebody has only to spend one term trying to teach literature in school to realize that the quickest way to kill a writer’s vitality for potential readers is to present that writer ahead of time as “great” or “classic.” Because then the author becomes for the students like medicine or vegetable, something that the authorities have declared “good for them” that they “ought to like,” and then the students’ nictitating membranes come down, and everybody’s dead. Should this surprise anybody? We could learn a lot from bored students who hate to read, in my opinion.
Whole article here: