via the wayback machine
The late ’90s, according to Schober, was when chat rooms hit their peak. Just how powerful was America Online during this time? Reggie Fairchild, product manager for AOL 4.0, shared this little story on Quora:
“When we launched AOL 4.0 in 1998, AOL used ALL of the world-wide CD production for several weeks. Think of that. Not a single music CD or Microsoft CD was produced during those weeks.”
It worked. People signed up in droves.