TO the list of great copy writers in advertising, add an unlikely name: Gary Gilmore.
Mr. Gilmore, the notorious spree-killer, uttered the words “Let’s do it” just before a firing squad executed him in Utah in 1977. Years later, the phrase became the inspiration for Nike’s “Just Do It” campaign.
The episode might make you wonder about the genesis of some other offbeat ads over the years. Where does someone get the idea to write a jingle about Oscar Mayer wiener envy? And how exactly does one dream up a talking gecko selling car insurance?
The revelation about the “Just Do It” slogan is one of many fly-on-the-wall anecdotes that the famous names of the advertising world share in a new documentary by the filmmaker Doug Pray called “Art & Copy,” to be released in New York on Friday.
The Birth of ‘Just Do It’ and Other Magic Words
Jeremy W. Peters
August 19, 2009
Coachella was started when the band Pearl Jam boycotted Ticketmaster in 1993 for their high prices, and played at the location during their Ticketmaster boycott tour.
Women were not allowed to wear pants on the US Senate floor until 1993 after Senators Barbara Mikulski and Carol Moseley Braun defiantly staged a protest by wearing pantsuits.
During the Mississippi and Missouri Rivers Great Flood of 1993, 23 year-old James Scott removed sandbags from an Illinois levee in order to strand his wife on the other side of the river so that he could keep partying. He received life imprisonment for “intentionally causing a catastrophe”. His breach flooded 14,000 acres.
RIP Brandon Lee, accidental death on the set of The Crow
Celebrity Drug-related Death: River Phoenix outside of the Viper Room in Los Angelos
When the US Post Office issued the first stamp honoring Elvis in 1993, stamp collectors mailed letters with these stamps to bad addresses to have them marked “Return to Sender”.
New York Yankees pitcher Jim Abbot threw a no-hitter despite being born without a right hand.
Fun Trivia Here