People will vote for someone they don’t like, they won’t vote for someone they think dislikes them.

“David Axelrod said to me, ‘Remember Anthony, people will vote for somebody they don’t like. They gave Richard Nixon a landslide, nobody liked him, they gave him a landslide. What they don’t like doing is they don’t like voting for people that dislike them.’ ”
“See the difference? So you’re standing at a podium calling people deplorable, they’re like, ‘okay, give my vote to the orange man.'”
Anthony Scaramucci

#Unfit, the Psychology of Donald Trump
An eye-opening and shattering analysis of the behavior, psyche, condition, and stability of Donald J. Trump.

https://www.imdb.com/video/vi1470415129?