Noun. anthropomorphization (countable and uncountable, plural anthropomorphizations) endowing with human qualities. attributing human characteristics to something that is nonhuman.
I thought of the countless hours I had spent in math classes determining how long it took those three musketeers of math pedagogy, A, B and C, rowing at different speeds, to reach a certain bend in the river. No suspense about the outcome relieved the monotony of those races, for the three rowers were as foreordained as figures in a morality play to finish in the same order. It was a matter of character. A was strong and handsome, honest and decent, patriotic and God-fearing; B was plucky but flawed, fated to catch his oar on a rock just when victory seemed possible; and C was the amiable bumbler who is every one of us, capsizing in the stream. I always hoped for an upset—for C to redeem the best dreams of life’s losers, or at least for B to redeem the best dreams of life’s runners-up. It was not to be; in algebra textbooks, life’s races were rigged.
Zinsser, William. Writing to Learn