Rice-a-Roni, the San Francisco treat?

Ted: So you’re moving down to Miami?
Pat Healy: I accepted a job offer.
Ted: With who?
Pat Healy: With… uh… Rice-a-Roni.
Ted: Isn’t that the San Francisco treat?
Pat Healy: It *was*. They’re changing their image.

Something About Mary, via IMDB