“Shit has its own integrity.” The Wise Hack at the Writers’ Table in the MGM commissary used regularly to affirm this axiom for the benefit of us alien integers from the world of Quality Lit. It was plain to him (if not to the front office) that since we had come to Hollywood only to make money, our pictures would entirely lack the one basic homely ingredient that spells boffo world-wide grosses. The Wise Hack was not far wrong. He knew that the sort of exuberant badness which so often achieves perfect popularity cannot be faked even though, as he was quick to admit, no one ever lost a penny underestimating the intelligence of the American public.
THE TOP TEN BEST-SELLERS ACCORDING TO THE SUNDAY NEW YORK TIMES AS OF JANUARY 7 1973, The Selected Essays of Gore Vidal