The Denver Post is going to charge for its services now.
How I have hated the enormous amount of time we’ve spent trying to get page views in the empty belief the digital ads would save us. In that pursuit we’ve drained precious time and resources that could have been focused on doing even more real journalism, like fact-checking political claims, investigating government spending or crafting a better read.
Returning to our fundamentals will be better for readers and journalists alike.
I don’t blame them. If the online ad model ain’t working, it ain’t working. Hat’s off to them for looking for a new approach.