By the mid-1970s, neighborhood D.J.s started holding parties in parks and community centers. In July 1977 — the month of a blackout that left New York City dark — the brothers met a D.J. named Joseph Saddler, who called himself Grandmaster Flash.
Flash worked with a bowlegged teenager named Keef Cowboy, who energized the crowds with simple rhymes and exhortations. When a friend enlisted in the military, Cowboy teased him on the microphone: “Hip, hop, hip, hop!”
The new culture would soon have a name.
The Fall of Kidd Creole: Inside a Rap Pioneer’s Tragic Descent
As a member of Grandmaster Flash and the Furious Five, he helped invent hip-hop. He spent the rest of his life trying to recapture that glory. Then, in seven minutes on a Manhattan street, it all came to an end.