“There may be a limit beyond which many Americans and much of the world will not permit the United States to go. The picture of the world’s greatest superpower killing or seriously injuring 1,000 non-combatants a week, while trying to pound a tiny, backward nation into submission on an issue whose merits are hotly disputed, is not a pretty one.” —Robert McNamara in a memo to President Lyndon Johnson on May 19, 1967.
“Hey, Hey LBJ, How many kids did you kill today?” —A protest chant that first became popular in late 1967.
“We have reached an important point where the end begins to come into view.” —General William C. Westmoreland speaking to the National Press Club on November 21, 1967 as part of a Johnson administration effort to shore up sagging public support for the war.
“It became necessary to destroy the town to save it.” —AP correspondent Peter Arnett quoting a U.S. major on the decision to bomb and shell Ben Tre on February 7, 1968 after Viet Cong forces overran the city in the Mekong Delta forty-five miles south of Saigon during the Tet Offensive.