JOE ELLIOTT: When we did “Photograph,” we went mental. Phil wore a polka-dot top. Steve wore all white. The day before the shoot, I had £25 in my pocket, and I went down Kings Road in London to get some clothes. I found a pair of black pleather trousers that were too short by about four inches, so I bought them, and some leg warmers, which I’d seen in the TV show Fame. When I was done buying the pants and the effeminate leggings, I had £8 left. I walked past a punk rock shop and they had a red-white-and-blue Union Jack shirt in the window for £7.99. It was all I could afford, and it was loud. After that video, the shirt became so iconic that we sold almost 100,000 of them on tour that summer. We couldn’t wait to make the videos. The morning we shot “Photograph” is when I frosted my hair for the first time. When “Photograph” came out, I was a blond bombshell. David Mallet was hilarious. He called everybody “dear boy.” He was very posh, very theatrical. When we turned up to shoot “Photograph” at Battersea Power Station, he’d built that whole set. There was gridding on the floor with lights underneath. It was fantastic. The girls in the cages have become a little dated, but at the time, it hadn’t been done so much, so it worked fine.
DAVID MALLET: Why did I put the girls in a cage? Girls belong in cages, come on.
JANI LANE, Warrant: I was a junior in high school, and when I saw “Photograph,” I was like, Oh my god.
Tannenbaum, Rob; Marks, Craig. I Want My MTV