These buildings wouldn’t be going up if no one wanted to move in, of course. Growing demand, brought on by
demographic shifts, job-growth patterns, and a renewed taste among affluent Americans for city (or citylike) living, has shaped the mid-rise boom. So have the whims of capital. Most multifamily developers build to sell—to a real estate investment trust, an insurance company, a pension fund, or some other institutional investor. These owners aren’t interested in small projects, and their bottom-line focus determines not only materials but also appearance and layout.