does amazon search suck now or what?
Google:
Yes, many users and reports suggest Amazon’s search quality has declined, becoming cluttered with irrelevant ads and sponsored products, making it harder to find specific items, with some blaming strategic choices to prioritize ad revenue. The shift prioritizes paid placements over organic, relevant results, leading to user frustration, while some find using advanced search filters or external search engines helps.
Common complaints about Amazon Search:
Ad Overload: The top results are often sponsored listings, even for exact product searches, pushing genuinely relevant organic results further down the page.
Irrelevant Results: Search terms can bring up a mix of unrelated items (e.g., Halloween decor when searching for Christmas lights), creating “noise”.
Algorithm Changes: The search engine sometimes alters search terms or hides well-selling products, frustrating sellers and buyers alike.
Decline in Quality Control: A focus on infrastructure and third-party sellers has led to a “disorienting mess” with less discernible quality.